WORLD EXPERIENCE FESTIVAL, the new name of the Embassies Festival in 2018, has set the date for its new multicultural journey

The world’s music will be presented in Bucharest through an innovative artistic program dedicated to celebrating and experiencing the cultural diversity through exhibitions, conferences and live performances

The WORLD EXPERIENCE FESTIVAL, shortly WE Festival, is the new concept under which the fourth edition of the Embassies Festival event will run next year, celebrating the world cultural patrimony, the organizers from Asociatia ESCU announced. The event will be organized in the heart of Bucharest, during September 3-9, 2018, proposing a world experimental program under a creative sensory concept dedicated to the world’s musicality, helping the audience know and understand the cultural diversity through the comprehensive power of music and sounds.

More than 60 embassies, cultural institutes, international organizations and ethnic communities will attend the 4th edition of the Festival, whose theme will be The Sounds of the World. The festival is organized under the auspices of UNESCO and the Romanian Ministry of Foreign Affairs and with a main focus on the European Year of Cultural Heritage and the Romanian Centenary program, dedicated to cultural and creative sectors.

World Experience Festival, which has become a brand event in Romania, proposes this year a creative and innovative approach to the concept of experimenting the world and intercultural dialogue by outlining an immersive journey around the world about the sense of sound & music celebration. The event will thus be a meeting point for many cultures from various geographical and historical areas, from the Black Sea region, to the Eastern Europe and the Balkans and western areas up to the ancient cultures from Asia and Africa, this time under the sign of sounds, interactive art installations, exhibitions, conferences, cinema screenings and live performances.

The 2018 festival will represent a touching journey among sounds and traditional beats, introducing to the Romanian audience a soundtrack from several countries, represented through local artists, diplomatic missions, foreign cultural institutes, international associations and organizations, as well as by ethnic minorities and communities.

Moreover, World Experience Festival will promote a new perspective over the world diversity through music, while stimulating the cultural exchange among nations and encouraging mobility and international networking.

With 3 successful previous editions, the previously named platform-event, The Embassies Festival, managed to enhance the cooperation and cultural dialogue between more than 70 nationalities, represented either by their diplomatic missions, cultural institutes, cultural NGOs, international organizations, ethnic groups or even minorities associations. The World Experience Festival is a unique project through its specificity and has a huge cultural impact as it interrogates the possibilities of contact between cultures through very different artistic and authentic expressions.

„World Experience Festival, shortly WE Festival, proposes a platform to promote multiculturalism in Bucharest through the start of a concept strategy that will take place on a period of 5 years (5 editions), through which the audience in Romania will have access to a series of artistic events that will help them experiment various parts of the world through the five main senses. The first stage is dedicated to the sense of hearing, namely to music and sounds. In partnership with artists, curators and experts, World Experience Festival 2018 will answer the challenge to reveal the World Music idea in its most unexpected and contrasting forms, through which the audience will be able to discover a multicultural music rich in traditions, with many rhythmic influences, but which plays an essential part in bringing people together” –said Andreea Dănescu, Director of World Experience Festival 2018.

The activities of the festival allow free access for all the participants.

More information about the World Experience Festival and the program and the confirmed artists will be available soon, but you can stay in touch with us on:

*** Who we are

We are ESCU Association and we stand for Education, Society, Culture and Humanity. We are a young, enthusiastic and creative non-governmental, independent, non-profit organization, with the main objective to improve the cultural and educational development of the civil society in Romania. In 2015 we created the first multicultural event in Romania, The Embassies Festival (Festivalul Ambasadelor), which has grown into one of the most important cultural diplomacy happening in South-Eastern Europe, a project with a unique multicultural concept on the Romanian cultural landscape, with more than 60 embassies, cultural institutions, international organizations, ethnic groups and national minorities.

*** How the Embassies Festival ONE World 2017 looked like in figures:

UNESCO & Ministry of Foreign Affairs Patronage // 50 participants: embassies, cultural institutes, minorities, international organizations // 5 continents // 3 locations //45.000 spectators // 1 Central multicultural & artisan exhibition // 60 world’s costumes // 10 travelling photography exhibitions// 3 intercultural conferences // 25 live World Music & dancing shows // 80 artists // 22 artistic films & documentaries// 10 international cuisines // 35 exhibition pavilions // 20 multicultural workshops // 60 people involved: ESCU Association, friends, volunteers & collaborators // 550 press coverage materials

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